SENIOR DIRECTOR OF RIVERBIRD RESEARCH, ECONOMIC DEVELOPMENT COALITION | ASHEVILLE AREA CHAMBER OF COMMERCE
Heidi is head of research and the Senior Director of Riverbird Research at the Asheville Area Chamber of Commerce. She has been a data and systems analyst for over 20 years. Heidi ‘s focus is on economic, demographic, labor market, and economic impact analysis for community betterment opportunities. She reports economic development performance metrics for stakeholders, provides metrics for attraction and expansion projects, and calculates ROI for strategic plan investors. Heidi has also managed plan development for economic development and information technology. Her projects have been awarded twice by the International Economic Development Council. Prior to her current role, she was a systems analyst and division supervisor with the City of Asheville’s Information Technology department and a supervisory senior analyst with Ernst & Young’s Information Systems Assurance and Advisory practice in Boston.
Heidi served on the Board of Directors for the YWCA and was selected to participate in North Carolina Rural Center’s Homegrown Leaders program. She served on the Regional Chapter Committee of the Council for Community and Economic Research (C2ER) and currently serves on C2ER’s Data Advocacy Committee. She also serves on the Building Outdoor Communities Advisory Group. Heidi earned an MPA from Western Carolina University, a Bachelor of Science in Management from UNC Asheville, and a certificate in Data Analytics from Cornell University.